Potensi Integrasi Moda Transportasi Online dan Umum di Kota Banda Aceh
Abstract
Abstract
The rapid growth of online transportation services in Banda Aceh has transformed urban mobility patterns. Despite providing greater accessibility and travel flexibility, these services have not yet been optimally integrated with public transportation, particularly the Trans Koetaradja bus system. This situation has resulted in gaps in intermodal connectivity, inefficient travel, and suboptimal utilization of public transportation. This study aims to examine the factors influencing the potential integration of online and public transportation and to identify integration alternatives that address users needs. A mixed-methods approach was employed, combining quantitative data collected through surveys of transportation users and operators with qualitative data obtained from in depth interviews and field observations. The data were analyzed using a multinomial logit model and descriptive analysis to determine the factors influencing modal choice and integration potential. The results indicate that accessibility, travel flexibility, travel information availability, technology utilization, travel cost, and service coverage significantly influence users modal choice, with significance levels < 0.05. Based on the analysis of the factors examined, travel costs and service coverage were identified as the two most influential factors in determining the potential for integration between online transportation services and public transportation. These findings provide a basis for formulating potential integration strategies, including app-based feeder services, digital travel information systems, integrated payment mechanisms, affordable fares, and the adjustment of routes and service points to better meet users needs.
Keywords:
Intermodal Integration; Online Transportation; Public Transportation; Mobility; Trans Koetaradja.
Abstrak
Pertumbuhan transportasi berbasis online di Kota Banda Aceh telah mengubah pola mobilitas perkotaan. Meskipun menawarkan kemudahan dan fleksibilitas layanan ini belum terintegrasi secara optimal dengan transportasi umum, khususnya bus Trans Koetaradja. Kondisi tersebut menimbulkan kesenjangan konektivitas antarmoda, ketidakefisienan perjalanan, dan belum optimalnya pemanfaatan transportasi umum. Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi potensi integrasi transportasi online dan transportasi umum serta mengidentifikasi alternatif integrasi yang sesuai dengan kebutuhan pengguna. Penelitian ini akan menggunakan metode campuran (mixed methods) dengan pendekatan kuantitatif melalui survei terhadap pengguna dan operator transportasi, serta pendekatan kualitatif melalui wawancara mendalam dan observasi lapangan. Data yang terkumpul akan dianalisis menggunakan model multinomial logit dan analisis deskriptif untuk menggambarkan faktor-faktor yang berpengaruh terhadap kemungkinan adanya integrasi antarmoda. Hasil penelitian menunjukkan bahwa faktor-faktor kemudahan akses, fleksibilitas perjalanan, ketersediaan informasi perjalanan, pemanfaatan teknologi, biaya perjalanan, dan jangkauan pelayanan berpengaruh signifikan terhadap kecenderungan pemilihan moda, dengan nilai signifikansi <0,05. Berdasarkan hasil analisis terhadap sejumlah faktor yang diteliti biaya perjalanan dan jangkauan pelayanan teridentifikasi sebagai dua aspek yang paling dominan dalam menentukan potensi integrasi antara transportasi online dan transportasi umum. Hasil penelitian ini dapat menjadi dasar dalam merumuskan alternatif integrasi melalui layanan feeder berbasis aplikasi, penyediaan informasi perjalanan secara digital, sistem pembayaran terintegrasi, tarif yang terjangkau, serta penyesuaian rute dan titik layanan sesuai kebutuhan pengguna.
Kata Kunci:
Integrasi Moda; Transportasi Online; Transportasi Umum; Mobilitas; Trans Koetaradja.
Keywords
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DOI: https://doi.org/10.38038/vocatech.v8i2.363
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Vocatech : Vocational and Technology Journal
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Published by: Lembaga Penelitian dan Pengabdian Masyarakat & Penjaminan Mutu Akademi Komunitas Negeri Aceh Barat